Now you surely have heard the story of the boiling frog that is often told by consultants or activists: If you put a frog in boiling water, he will try to escape. If you put him in cold water and heat it gradually, the frog will remain in place until he’s boiled, because that’s the lesson, to him (and consequently to us) gradual change is not perceivable. Frankly, I don’t buy this. But I am looking for professional advice (and I don’t want to boil frogs). Can you help me with that question? I have heard the anecdote many times. The situation was presented as an example of how gradual … Continue reading Christoph Droesser, Joe Pechmann, Whit Gibbons, Victor Hutchison